Shuttle: Reducing Campus Travel Uncertainty
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4.5/5
Ease-of-use rating
Reported after finishing the core journeys
25%
Less task time
Across availability and journey-planning tasks
80%
Core task success
Across scheduling, tracking and seat-checking
Shuttle is a bus booking app designed for University of Ghana students to schedule rides, track shuttles, and check seat availability in real time reducing wait times and ensuring on-time arrivals.
As the UX Designer, I led the end-to-end design process, from user research and wireframing to prototyping and high-fidelity mockups.
Feedback from usability testing showed that students found the app valuable for reducing uncertainty, improving scheduling, and making campus transportation more seamless and reliable.
4
Key Design Decisions
Made availability visible first
I prioritised current shuttle and seat availability so students could quickly decide whether to wait, walk or use another option.
Combined essential journey information
I brought routes, pickup points, arrival times and seat availability into one experience, reducing the need to search across different sources.
Supported planning and live travel
I designed scheduling and tracking features so students could plan before leaving and remain informed while waiting for a shuttle.
3
Project Constraints
The experience needed to communicate changing shuttle locations, arrival times and seat availability without overwhelming students on the move. Because the product was conceptual and had no live transit infrastructure, I focused on validating the core journeys and information hierarchy through an interactive prototype.
1
The Challenge
Students depended on campus shuttles to travel to class, but they had no reliable way to know whether a shuttle was available, where it was, when it would arrive or whether seats remained.To find out, they had to walk to the pickup point and check in person.
When a shuttle was unavailable or already full, students had to walk to class and risk arriving late or pay for a more expensive taxi. The core problem was the lack of timely information needed to plan their journeys and choose an alternative before leaving.
2
My Role
I designed Shuttle from concept through prototype validation. I surveyed 300 students to understand their transportation habits, identified the most common decision points and translated the existing offline process into a mobile experience for checking availability, planning journeys and tracking shuttles.
6
What I Learned
This project reinforced the importance of research before defining a solution. Surveying 300 students helped me move beyond assumptions and understand that the main problem was not simply booking a shuttle, but the uncertainty around availability, arrival times and remaining seats.These findings shaped the product priorities and taught me that mobility products should help people make informed decisions, not merely display transport information.
5
Outcome & Impact
Testing validated the core experience, with 80% task success, 25% faster task completion, and a 4.5/5 ease-of-use rating. The results showed that the concept reduced friction and helped students make transport decisions with greater speed and confidence.