Digital PaSE: Turning Skills Into Careers
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New partner hubs
After the first year
60%
Job placement
Among tracked programme graduates
30k+
Course completions
Recorded within 18 months
Company
Ghana Tech Lab
Category
B2C · EdTech
Role
Product Designer
PASE Online is an E-Learning Platform that was a Mastercard Foundation-sponsored project at Ghana Tech Lab. As the Product Designer, I led the design from concept to delivery, overcoming time constraints and high stakeholder involvement.
However, through strategic collaboration, iterative design improvements, and early developer involvement, we successfully met our goal, providing digital skills training to thousands of young Ghanaians. The platform successfully recorded over 30,000 course completions within the first 18 months, equipping young people with essential digital skills.
I collaborated with the project manager and development team to make sure this project was successfully completed and implemented.
Live Sessions
Learners keep track of upcoming and past live classes, join scheduled sessions, and revisit recordings when they need to catch up or review a lesson.
Resources
Learners have one place to access course materials and lesson notes making it easier to stay organised and continue learning at their own pace.
4
Key Design Decisions
Designed mobile-first access
I prioritised a simple mobile experience so learners could access courses through the devices most readily available to them.
Supported learning with limited connectivity
I introduced downloadable course content so unstable internet would not completely interrupt a learner’s progress.
Made progress visible and motivating
I used progress tracking, badges and leaderboards to help learners recognise their achievements and remain engaged throughout their courses.
3
Project Constraints
The platform needed to support a large learning programme while remaining accessible to learners with unreliable internet. Multiple stakeholder priorities also had to be aligned, so I involved engineering early, focused the initial scope on essential learning journeys and improved the experience through continuous design reviews.
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The Challenge
Mastercard Foundation and Ghana Tech Lab wanted to equip unemployed young people in Ghana with practical digital skills.
The challenge was designing a learning experience that could keep learners engaged while also accounting for real constraints such as inconsistent internet access, varying digital literacy, and the need to make progress feel clear and motivating.
2
My Role
As the Product Designer, I led the product experience from concept to delivery, translating the programme’s learning goals into clear mobile and web journeys by conducting user research, translating findings into product requirements, defining key learning flows and testing with users.
I also collaborated with the project manager, two engineers and a graphic designer to align learner needs, stakeholder expectations and technical feasibility.
6
What I Learned
This project taught me that access is not simply about making a platform available. A learning product must work under the conditions people actually face and give them enough encouragement to continue.Involving engineers early also helped us design solutions that were useful to learners and realistic to deliver.
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Outcome & Impact
The platform exceeded its initial target of 5,000 course completions, recording more than 10,000 within the first year and over 30,000 within 18 months.
Among tracked programme graduates, 60% secured employment, while others moved into freelance work. The programme also expanded to seven additional partner hubs after its first year, extending access to more learners.